Raul Pete Lugo — Creative Director, San Diego

"Good taste
takes time."

About

Building brands that look more expensive than they are.

Creative director with 14 years of experience turning brand vision into visual reality. From hospitality menus to luxury brand campaigns, I direct the full arc — concept, production, editorial design, and delivery. Known for elevated taste, calm execution, and a strong point of view.

Speciality

Brand elevation
Editorial design
Content direction

Tools

InDesign · Illustrator
Photoshop · Premiere
Full Adobe Suite

Based in

San Diego, CA
Available remote

Experience

14 years
Agencies + brands

View full résumé →

Selected
Work.

Editorial direction and brand elevation across hospitality, luxury, and lifestyle.

Advisory San Diego · Luxury Brand Flipbook

Creative Direction · Editorial Design · InDesign · Content Strategy

Full brand identity and luxury flipbook for a boutique San Diego real estate team. Directed the visual language, typography system, photography curation, and editorial layout across 37 pages.

Madison on Park · Menu Design

Editorial Design · Typography · Print Production · Hospitality

Menu design for Madison on Park — an award-winning San Diego restaurant with Michelin-recognized chefs. Typography system, layout, and print production directed from concept to delivery.