Profile
Creative director with 14 years of experience shaping editorial-driven brands across hospitality, fashion, luxury, and digital campaigns. Fluent in the full creative arc, from concept and visual identity to editorial systems, content direction, and production oversight. Known for elevated taste, calm execution, and a strong point of view. Focused on translating brand vision into emotionally resonant experiences through storytelling, atmosphere, typography, film, and visual systems. Experience spans campaign direction, editorial design, print production, digital presentation, and creative leadership across both agencies and independent brands.
Experience
Granston Group / Advisory San Diego — San Diego, CA
- Led all creative output for a boutique luxury brand — identity, content strategy, editorial design, and video production direction
- Directed photo and video shoots end-to-end: briefing talent, overseeing on-location production, delivering polished final assets
- Designed and produced all print collateral, digital campaigns, and editorial materials in InDesign
- Produced weekly lifestyle and editorial content across Instagram and web
- Managed all vendor relationships and external creative partners
Compass Real Estate — San Diego, CA
- Directed brand campaigns and visual systems across a major real estate platform
- Produced digital and print marketing, social content, and brand assets at scale
- Directed video production for Compass suite at Petco Park — San Diego Padres
Independent — San Diego, CA
- Provided creative direction, brand strategy, and editorial design for independent clients
- Managed full project lifecycles from brief to delivery independently
Babybird Creative — San Diego, CA
- Directed visual identity and editorial design for hospitality and lifestyle clients
- Designed menus for Madison on Park — award-winning San Diego restaurant with Michelin-recognized chefs
- Managed typography systems, pre-press production, and print-ready file delivery
eLearning Mind — San Diego, CA
- Designed training and brand products for ESPN, bebe, SkinCeuticals, Thomson Reuters, and Frederique Constant
- Presented concepts to clients and directed design meetings
Beta Wolf — San Diego, CA
- Developed brand identities, digital materials, and print systems for agency clients
- Supervised junior designers and managed production workflows