Profile
Creative Director with 14 years of experience leading brands through design, storytelling, and content. My work spans brand identity, editorial design, film, photography, digital campaigns, and print. I've worked across hospitality, luxury real estate, fashion, and lifestyle, building brands that feel thoughtful, timeless, and true to who they are.
Experience
Granston Group / Advisory San Diego — San Diego, CA
- Led creative direction across brand identity, editorial design, content strategy, campaigns, and video production for a boutique luxury real estate brand.
- Directed photo and video productions from concept through final delivery, including creative planning, talent coordination, on-set direction, and post-production.
- Partnered with photographers, videographers, printers, and outside vendors to maintain quality and brand consistency across every touchpoint.
- Designed and produced print collateral, digital campaigns, presentations, and editorial materials.
- Planned and produced weekly editorial content across social and web, helping evolve the brand into a more editorial and lifestyle-driven experience.
Compass Real Estate — San Diego, CA
- Helped lead the creative direction for marketing campaigns, brand systems, and agent-facing materials across the Compass platform.
- Produced digital, print, and social marketing while maintaining a consistent luxury brand presence across every touchpoint.
- Developed and directed branded video content for the Compass suite at Petco Park in partnership with the San Diego Padres.
Independent — San Diego, CA
- Partnered directly with founders and business owners to shape brand strategy, creative direction, and editorial design.
- Led projects from initial strategy through final delivery, balancing creative direction, production, and client communication.
Babybird Creative — San Diego, CA
- Led the creative for Madison on Park's menus and printed brand materials, supporting one of San Diego's most recognized restaurants.
- Directed visual identity and editorial design across hospitality and lifestyle brands.
- Managed typography systems, pre-press production, and press-ready files across a wide range of printed materials.
eLearning Mind — San Diego, CA
- Designed marketing, training, and brand materials for clients including ESPN, bebe, SkinCeuticals, Thomson Reuters, and Frederique Constant.
- Presented creative concepts to clients and collaborated with stakeholders throughout the design process.
Beta Wolf — San Diego, CA
- Built visual identities, digital campaigns, and print systems for agency clients across multiple industries.
- Mentored junior designers and oversaw projects from concept through final production.