Raul Pete Lugo

Independent — San Diego, CA

• Design and ship live web products end to end, directing AI-assisted build workflows from concept through deployment.
• Sofé — built and launched a full Shopify storefront and brand system, including catalog architecture and SEO.
• Recoverly — designed and shipped a revenue-recovery tool for home service contractors, iterating the intake flow directly from real contractor testing.
• Rosebud — designed a verified reputation platform for film crews, including the trust model and verification thresholds.
• CONSIDR — built a curated fashion discovery product with a locked editorial design system.
• byseven.studio — independent studio building websites, digital products, and MVPs.
• Rebuilt nabetcwa54.org, a seven-page site for a broadcast workers' union, as a paid client engagement.

Granston Group / Advisory San Diego — San Diego, CA

• Led creative direction across brand identity, editorial design, content strategy, campaigns, and video production for a boutique luxury real estate brand.
• Directed photo and video productions from concept through final delivery, including creative planning, talent coordination, on-set direction, and post-production.
• Partnered with photographers, videographers, printers, and outside vendors to maintain quality and brand consistency across every touchpoint.
• Designed and produced print collateral, digital campaigns, presentations, and editorial materials.
• Planned and produced weekly editorial content across social and web, helping evolve the brand into a more editorial and lifestyle-driven experience.

Above Modern — Independent Venture, San Diego, CA

• Led the creative and product vision for Above Modern, a SaaS platform designed to elevate luxury real estate marketing through premium digital experiences.
• Directed brand strategy, product direction, UX/UI, website design, and the end-to-end user experience from concept through launch.
• Designed MLS-compliant property websites centered on immersive, editorial-style storytelling.
• Partnered closely with developers to translate product strategy into a scalable platform, refining features, user flows, and the customer experience through continuous iteration.

Compass Real Estate — San Diego, CA

• Helped lead the creative direction for marketing campaigns, brand systems, and agent-facing materials across the Compass platform.
• Produced digital, print, and social marketing while maintaining a consistent luxury brand presence across every touchpoint.
• Developed and directed branded video content for the Compass suite at Petco Park in partnership with the San Diego Padres.

Independent — San Diego, CA

• Partnered directly with founders and business owners to shape brand strategy, creative direction, and editorial design.
• Led projects from initial strategy through final delivery, balancing creative direction, production, and client communication.

Babybird Creative — San Diego, CA

• Led the creative for Madison on Park's menus and printed brand materials, supporting one of San Diego's most recognized restaurants.
• Directed visual identity and editorial design across hospitality and lifestyle brands.
• Managed typography systems, pre-press production, and press-ready files across a wide range of printed materials.

eLearning Mind — San Diego, CA

• Designed marketing, training, and brand materials for clients including ESPN, bebe, SkinCeuticals, Thomson Reuters, and Frederique Constant.
• Presented creative concepts to clients and collaborated with stakeholders throughout the design process.

Beta Wolf — San Diego, CA

• Built visual identities, digital campaigns, and print systems for agency clients across multiple industries.
• Mentored junior designers and oversaw projects from concept through final production.